Golden Flake

Brand Design

Golden Flake, a Southern icon for a century, embarks on a cosmic rebrand as 'Golden-Flakians,' blending their beloved Southern flavors with an out-of-this-world twist to captivate taste buds nationwide.

Golden Flake has been in Birmingham, Alabama serving the South with their delicious flavors for 100 years. Recently they were bought out by the global chip company, UTZ. With that change, they are now moving out of Birmingham completely and plan to expand throughout the United States.

Golden Flakeʼs visual branding has stayed the same for 100 years. Their package design has a stamp that says, “Simple Southern Goodness”. Golden Flake is excited to bring their southern flavors to the rest of the United States but needs a solution to not alienate the rest of their market by staying old fashion and appealing only to their southern market.

Golden Flake has been invading the south for 100 years & itʼs time for another Golden Flake invasion. In this reimaged world, Golden Flake is the brightest star in the galaxy that creates the most out of this world flavors. After taking over the south, The Golden-Flakians are after world domination.