Alom Dee

Rebrand 

Alom Dee is a Thai resturant in Landstuhl, Germany I rebranded as a playful, bold, and happy restaurant identity.

Alom Dee's food puts their customers in a good mood. The final wordmark logo was designed by creating smiles with the crossbars and strokes of the letters.

The two circles with smiles represent happy plates. At Thai resturants, my favorite thing to get with my meal is prik nam pla, or fish sauce and chilies. The little plate represents that sauce. After getting critique, that did not come across to the viewers, so I pivoted and used the AD smile as the brand's symbol/logo mark.